Friday, June 8, 2007

Thoughts on Value

I want to talk about value. Specifically, I want to counter some of the things I have heard and read from people who think they are being wise with their money as it applies to fitness and specifically kettlebell training.

1. “You can find all that stuff on the internet for free.”


So it is smarter to spend 20 hours searching all over the internet to find free info so that you don’t get “ripped off”. Suppose you are doing this to avoid spending $30 for a book. How much does that make your time worth?

If you divide $30 by 20 hours = $1.50 per hour. On top of that, most of the people who do this are probably doing it on the job, when they are supposed to be working. No wonder they don’t have any money.

Here is a radical idea: Instead of spending a hours and hours combing the web for free information in order to save $30, Invest the money in the book, and use the remaining time to apply what you learned.

2. “You can learn how to do that from a video, you don’t need to pay somebody to teach you.”

OK. I can go to youtube and find video of heart surgery, listed as number 2, right after a clip from Saw 3. Would you want me to do your bypass?

Maybe that’s pushing it a little. How about this: Scour the web for a pirated version of “Construction Basics DVD” (or just cough up the $30.60 to buy it if you learned lesson #1) and then spend the next 5 months building a deck for your house in your spare time. If you manage not to cut off your thumb with the power saw, or smash it with a hammer, come back and tell me that you got a better deal than if you spent the couple thousand to have some PROFESSIONAL do it in one afternoon.

3. “The RKC is a ripoff, you don’t need to spend $2000 for a 3-day course to be able to use kettlebells.”

I love this one. First of all, at the RKC, you DO NOT to spend $2000 to learn to use kettlebells. You learn to TEACH kettlebells. It is an instructor course, not a user’s course.

Second, if you spend $2000 and earn $2001 dollars from what you learned, you are in the black financially.

If you take on 8 clients per month (that is 2 per week) at $50 per session (which is WAY to little) in a year you will have made $4800. This is working less than part time. Of course, you’d have to tear yourself away from that internet forum discussion about how much fitness professionals are ripping people off for about 2 hours a week, so it may be too much of a sacrifice.

BTW, if you ever hear of anyone talking about a ripoff that is making a car payment, they are clueless.

The RKC is a ripoff, but spending $24,000 on something that is going to worth $3000 in 5 years is smart?



BJ Bliffert said...

Cost, worth and value are three words often used interchangably in our culture. Its too bad most people can't differentiate between the three.

Those that can are usually worth more, offer more value to others and view cost only as a speed bump in the road to building more wealth. We have a few, really nice things.

Those that can't, complain about costs, have no values and will never build any real net worth. They have a lot of really cheap things.

Like you alluded to; time is the one thing you can spend but never earn more of. Time is invaluable.

Geoff Neupert said...

Look, DW, we are all hypocrites, not the least of all, me. But what really kills me is when people don't even realize they are when they preach to the masses from on top of their pedestals.

I recently read some comments by one of the leading trainers in the industry. He stated that he didn't need take a cert to learn how to teach/use dumbbelss, so why should he take one to learn how to teach/use KBs? But, he writes an article with one of his colleagues who demonstrates a 2-hand swing which really looks like a "power front raise," as I think one of our colleagues described it. I can only surmise then that this type of technique is accpetable to this individual since he put his name on the article.

It is also interesting that he also chastizes those in the industry who are not willing to spend money to learn, yet he doesn't see the value of the RKC.

I hope that this individual does go to the RKC to learn how to teach KBs correctly. It will not only enhance his methods with his clientele, but all those in the RKC will be positively affected by his involvement. I can empathize though: I had the same attitude as an olympic lifter--snatches, cleans, etc? I do it with barbells, how hard can this KB thing be? I got schooled.

We are all in this fitness business together. We need to really understand that the market is HYOOOGGEEE and we don't need to compete against each other--there's more than enough to go around. It doesn't have to be "this school of thought" v. "that school of thought," although, admittedly, some schools should be chained shut.

Josh Hillis said...

Awesome blog Dave! The best part is I can totally hear your voice in everything you write, it's rad.

The funny thing about the people who complain about the price of the RKC - maybe it's better that those people actually aren't RKCs.

Mark Reifkind said...

grat points as usual Dave. I always learn something from you. Missed you at the cert this weekend, hope to work with you again soon.